This is not just…
Goal Design of the new Mionetto campaign.
Concept It’s not just Prosecco: it’s Mionetto. This is the soul of the communication of the Valdobbiadene brand, which we wanted to enhance by evoking its distinctive and unmistakable features: the land, the oblique label and the shapes of the bottle.
Design We wanted to show the idea behind the new campaign by literally giving life to the advert within the short film; surrounded by books – some of which show the Valdobbiadene landscape – and magazines, a hand draws the shapes of the bottle, the outline of the label and finally the claim which, a few seconds later, will reappear in its definitive printed form.
category: Films & packaging