Goal New Retail and Horeca packaging of Bristot coffee.
Concept To represent the synthesis of the new Bristot brand narrative.
Design The new Bristot packaging finds the main distinctive element in the amber cradle present across all the references of both commercial worlds. The new brand that stands out prominently on the iridescent amber field acquires strength and recognition. The color used for the recognition of the different references interacts elegantly with the amber without ever taking away its dominance. Another distinctive note is the presence on the front of all the qualitative and service indications of the coffee itself in full coherence with the pragmatic nature of the brand.