and family life, becomes
natural starting today.
ARGINE IS AN ITALIAN
advertising agency that develops
integrated communication
projects for the world of
design, fashion, beauty
and food. The company
philosophy is contained
in its name: to give
form to substance
in order to
convey its
value.
A.T. 22
This is not just...
Goal Design of the new Mionetto campaign.
Concept It’s not just Prosecco: it’s Mionetto. This is the soul of the communication of the Valdobbiadene brand, which we wanted to enhance by evoking its distinctive and unmistakable features: the land, the oblique label and the shapes of the bottle.
Design We wanted to show the idea behind the new campaign by literally giving life to the advert within the short film; surrounded by books – some of which show the Valdobbiadene landscape – and magazines, a hand draws the shapes of the bottle, the outline of the label and finally the claim which, a few seconds later, will reappear in its definitive printed form.
category: Film
client: Mionetto
year: 2014
natural phenomena
plumage
to the soul
dolomit
to be smart
fle-x
sound design
solid identity
Play Video
This is not just...
Goal Realizzazione del video di presentazione della nuova campagna stampa Mionetto.
Concept Non si tratta soltanto di Prosecco: è Mionetto. È questa l’anima della comunicazione del brand di Valdobbiadene, che abbiamo voluto esaltare evocandone i tratti distintivi e inconfondibili: il territorio, l’etichetta obliqua, le forme della bottiglia.
Design Abbiamo voluto mostrare il pensiero dietro la nuova campagna dando letteralmente vita all’adv all’interno del breve filmato: circondata da volumi – alcuni dei quali mostrano il paesaggio di Valdobbiadene – e riviste, una mano traccia le forme della bottiglia, l’outline dell’etichetta e infine il claim che, pochi secondi dopo, riapparirà nella sua forma stampata e definitiva.
category: Film
category: Film
year: 2014
fm333
open project
texture
kitchen-tools explosion
amber soul
Play Video