Goal Design of the primary and secondary packaging, with relative display, for the new line of Dolomia wellness waters.
Concept Creating an aesthetic capable of recalling the emotions that the nature of the Dolomites offers, through colors, textures and images.
Design The packaging of Dolomia fragrances is inspired by the colors and energy of the natural phenomena of the Dolomites. Four bright, light, almost ethereal colors completely dye the packaging of the fragrances, enhancing the sensorial experience of the materials used, such as satin glass, wood and recycled paper. A white sphere placed in the center of the bottle becomes the distinctive symbol of the packaging, almost simulating a porthole, a passage towards nature from which the four Dolomia essences are distilled. On the secondary packaging, the fragrance extracts take center stage; rose, mint, wood and birch are the natural elements that become a “tone on tone” texture and create a feminine and sophisticated effect. The result is a product with an ambivalent character: on the one hand, the light and feminine symbols reflect the world they belongs to and, on the other, an imaginary world as powerful as the nature from which it takes inspiration.