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Goal Studying the primary and secondary packaging of Prosecco Col Fondo Montelvini.
Concept A packaging consistent with the whole Serenitatis line that gathers Asolo DOCGs wines and is capable of expressing the traditional rural character of the product.
Design The iconic Montelvini bottle bears the traditional twine and a straw paper label that has the typical shape of the Montelvini shield. The standard wooden box is closed by a transparent cover which creates an intriguing visual effect to represent the wine’s lack of filtering.
category: Packaging
client: Montelvini
year: 2023