Authenticity
Goal Design of the new packaging for the San Gabriel craft beer brand.
Concept The authentic language of craftsmanship and the experience of the ancient master brewers.
Design The typography and graphic layout of the labels express the skill and passion of the master brewers who gave life to San Gabriel: a pragmatism that allows the beer to show itself in all its essence and excellence from the first glance, a visual experience that does not betray the tasting of one. The packaging project won international awards.
category: Packaging
client: San Gabriel
year: 2011