Do it with passion
Goal The aim of the campaign is to express the daily passion and determination with which they do everything at the Bristot Dolomite Roastery.
Concept Creating a visual metaphor where the passion and determination of the individual in the act of exercising their art, their sport or their profession is associated with the brand and its attitude that makes Bistrot coffee so special.
Design Three persons, a cook, a climber and a dancer are seen in the act that shows the joy and satisfaction that lie behind the reiteration of a perfect gesture. The visual association with the iconic Bristot cup creates an immediate association between the two subjects of the visual.