Goal Development of the concept and creation of the launch campaign of the Dolomia foundation.
Concept & Design The launch campaign for the new Dolomia foundation emphasizes the main feature of the product, which is enhancing the natural light of a face. Hence the header “Splendere di luce propria” [Shine your own light] which, in addition to being textual in the layout of the advertisement, is also repeated in the visual. On one side, a radiant and luminous face, on the other, a stone backdrop full of light. Even in the campaign video, the concept is the protagonist through games of transparency and light effects that seem to make the visual contents shine.