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Shine

Goal Development of the concept and creation of the launch campaign of the Dolomia foundation.
Concept & Design The launch campaign for the new Dolomia foundation emphasizes the main feature of the product, which is enhancing the natural light of a face. Hence the header “Splendere di luce propria” [Shine your own light] which, in addition to being textual in the layout of the advertisement, is also repeated in the visual. On one side, a radiant and luminous face, on the other, a stone backdrop full of light. Even in the campaign video, the concept is the protagonist through games of transparency and light effects that seem to make the visual contents shine.
category: Campaign
client: Dolomia
year: 2021