Goal Concept development and creation of the launch campaign of the Dolomia skincare product.
Concept & Design Linfa Ossigenante [oxygenating lymph] is the name of the new Dolomia product and it is precisely this name that inspires the language of the campaign. Lymph, a word in itself powerful that refers to nature full of life, hence the header “Vital Lymph “. The lifeblood of the Dolomite plants is contained in this product and it conveys high sensoriality. The sensoriality is also expressed in the visual through the use of a double image; on the one hand, the product is wrapped in a trail that simulates the lymph, while, on the other side, there is a serene, relaxed face, overwhelmed by the magnificent sensations conveyed by the freshness of the lymph.