Red Line
Goal A strong and recognizable identity capable of best expressing Swiss high precision combined with passionate Italian creativity.
Design The project aims to merge the identity of two renowned world-class brands of steel solutions for architecture while maintaining their individual recognition.
Concept The two logotypes have been aligned horizontally by conceptually connecting them with a linear element that symbolizes their synthesis. The ruby red which, in addition to giving strength and recognition to the graphic element, is also found within the entire corporate identity as a red thread that underlines the nature of the brand identity. The black and white that have always characterized OTTOSTUMM and MOGS interact continuously in a game of positive and negative, allowing you to obtain a fascinating variation of each communication tool.
category: Brand identity
client: Ottostumm|Mogs
year: 2020
