care & hospitality
Goal The visual and distinctive codes of kindness and the spirit of herbalism characterize the entire identity, from stationery to primary and secondary packaging.
Concept We have chosen illustration as a symbolic language of the narration strengthened in the use of two colors rich in expressiveness and symbolic value.
Design The brand identity of St. Rita expresses the symbolic values associated with the sixteenth-century Christian saint. The rose is believed to represent God’s love for Rita and Rita’s ability to intercede for lost causes or impossible cases. At the base of the saint’s charism is the care expressed by the icon of hands brought together in prayer that protect and invite the scarlet rose to grow.
category: Brand Identity
client: Santa Rita