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Goal Complete rebranding with the aim of creating aesthetic capable of emanating the AD philosophy.
Concept & Design A free character is the guideline of AD’s philosophy. The idea behind the rebranding is, therefore, to give AD a graphic character that reinterprets the spirit of the turn of the century’s art movement, the Art Nouveau, in a contemporary key. The movement took the form of a wide-ranging style, embracing the most disparate fields, such as architecture, interior and urban decoration, jewelry, furniture and fabrics, tools and objects, lighting and funerary art. An eclectic expressive freedom that is found in AD’s way of doing.
category: Brand identity
client: Ad
year: 2022

“Nessuno può essere libero
se costretto
ad essere simile agli altri”

Oscar Wilde