Wave

Concept & Design The style of IDEA’s new identity aims to convey the attitude of the brand through an inclusive, eclectic and sophisticated tone of voice. It’s the role of a mediator that requires great experience, sensitivity, taste and passion, a set of qualities attributable to the best Italian spirit. The new logo combines classic and elegant lines with a decisive contemporaneity given by a mark that crosses the lettering. It’s a wave that expresses the concept of IDEA and it symbolizes the expanding flow of values of Italian catering industry. Thus, the wave ideally rises upwards without ever stopping to bring the dimension of value to all IDEA communication.