Goal Bringing the new Bristot brand narrative into the digital world.
Concept The new Bristot tone of voice characterizes all the visual and textual narration of the new website which, through the new semantic codes, expresses the brand’s discriminator: belonging to the world of values of the Dolomites. Images, colors, symbolic elements tell the pragmatic passion of mountain people for things done well. An attitude forged by the need to adapt to environmental conditions that are often harsh but full of beauty, an expression of the force of nature.
Design The language rules defined in the Bristot Brand Manual have been applied, both in the general style and in the smallest details of the interface. Amber and the symbolic presence of the Dolomites act as a visual structure that envelops every element of the website.
category: Brand identity