Avant Garde
Goal Rebranding of ADL with the aim of repositioning the brand in the high end of the market. It’s a radical change that defines a break with the existing identity and is able to express all the distinctive values of the brand as well as to increase its recognizability.
Concept After analyzing the representative semantic elements of the ADL brand, we carried out a complete rebranding that involved both the identity’s basic elements, such as the logotype and the corporate color, and the entire visual language of the brand, from corporate identity to sales tools and digital communication.
Design The logo has been redesigned, inspired by the Avant Garde aesthetic. The dynamic, minimal and pure shapes are easily recognizable and have an expressive force that gives the new acronym a new character capable of conveying both know-how and the new contemporary style of the brand.
category: Brand identity
client: Adl
year: 2014
