Goal Create the design of a new Montelvini bottle for the inclusion of a new premium line dedicated exclusively to the large-scale distribution channel.
Concept A design of both the bottle and its dressing that recalls Montelvini’s semantic codes such as recognizability, visibility and exclusivity in a new way to meet to the needs of the large-distribution channel.
Design An extremely original glass collar wraps around the neck of the bottle, transforming the famous Serenitatis Montelvini into something totally new. The essential and colorful labels are in fascinating contrast with the elegance of the bottle, bringing the product back to a contemporary area while maintaining the experience of the brand. The choice of paper is in line with the sustainable soul of the company: Fasson rCrush Grape FSC® which, in fact, is made with 15% marc waste.
category: Design & style