#thisisdolomia
goal Expressing the delicate nature of Dolomia’s phytocosmetic philosophy.
concept Creating illustrations that represent the semantic world that makes the brand unique in the natural cosmetics market.
design The elegantly delicate and understated style of the illustrations by Nadine Schemmann subtly conveys how Dolomia’s Natural Balance method benefits human skin cells.
category: style
client: Dolomia
year: 2019
Nadine Schemmann
Nadine Schemmann (1977), known professionally as LULU*, is an internationally renowned German illustrator working across fashion, advertising, animation and editorial design. Her work combines digital and hand-drawn elements to create a poetic, contemporary visual world with a sophisticated aesthetic. After graduating from the International School of Design in Cologne in 2000, specialising at the Berlin University of the Arts, and living and working in San Francisco and Bern, LULU* founded her Berlin-based studio in 2001, which remains active today.
The Power of Beauty: For thousands of years, Alpine flora has endured harsh and inhospitable climatic conditions, driving its biological evolution and strengthening its resilience while preserving the apparent fragility and beauty characteristic of Alpine flowers and plants. This same “generative force” is inherent in the women DOLOMIA addresses, whose bodies and well-being must contend every day with the stress of modern life and environmental pollution, while allowing their natural beauty to shine through. DOLOMIA uses active ingredients extracted from Dolomite plants and flowers, including Alpine Skullcap, Rhododendron (Alpine Rose), Dog Rose, Masterwort and others.
The Birth of the Dolomites. The environment that is now home to the Dolomites has undergone a series of radical and unique geological changes: a constant, gradual evolution that has transformed the landscape over millennia. From the vast primordial ocean of 237 million years ago to the emergence of coral atolls that now form the peaks of these magnificent mountains, which inspire DOLOMIA every day. DOLOMIA is based at the foot of the Dolomiti Bellunesi National Park and has been studying its surrounding territory for 30 years, drawing inspiration and sourcing specific ingredients for its SKINCARE and MAKE-UP lines.
A Rejuvenating View: A feeling of escape and renewed vitality that transports us straight to the heart of the Alps, to the little corner of unspoilt paradise that is the Dolomites. This is the immediate sense of well-being we want to achieve with DOLOMIA products, for every woman who has experienced the freedom and purity that can be breathed in a forest or mountain valley. A protective effect against stress and environmental pollution; support for epidermal regeneration, combined with oxygenating and detoxifying action; and a deeper antioxidant, toning and emollient effect. These are some of the benefits of the DOLOMIA SKINCARE range, designed to help counteract ageing, protect the skin from environmental pollution and restore its natural radiance.
Confidence in Environmental Standards: DOLOMIA’s high environmental standards, rigorous testing, low-impact processes and respect for the surrounding natural environment offer peace of mind when choosing products from our MAKE-UP and SKINCARE ranges: the reassurance of being part of a world rooted in nature and authenticity.
Water, Part of Us: Our bodies are made up of 60% water: a significant and precious proportion that highlights the importance of cellular water renewal for healthy, natural purification. DOLOMIA uses Dolomite mineral water in its SKINCARE products, sourced from a spring located halfway between the company and the mountains.
The Light of the Enrosadira: Nestled among the walls of the Catinaccio lies the kingdom of King Laurin and his legendary rose garden. In an ideal embrace, the mountains surround and protect this jewel; in turn, the roses cover the ground with a soft, pristine carpet of colour, allowing the rest of the vegetation to flourish. Rhododendron, a shrub that blooms at altitudes between 1,500 and 2,300 metres, is also known as the “Alpine Rose”. It provides one of the key active ingredients in our SKINCARE products, thanks to its effective antioxidant properties.
The Breathing Mountain: The Dolomites are a landscape of gorges, ridges and peaks, a complex and distinctive landform inhabited by life and in constant transformation. Like a living organism that is continually growing, these mountains live, breathe and shine, shaped by time and weather conditions, just like our skin.
The Rose Garden: According to the legend of the Rosengarten, a wise and gentle monarch owned a magnificent rose garden whose beauty was matched only by that of his daughter, Princess Ladina. The spectacle attracted the attention of the Prince of Latemar, who met Ladina, fell deeply in love with her and took her away with him. The heartbroken king cursed his roses, blaming them for depriving him of what he cherished most in the world, and condemned them never to bloom again, “neither by day nor by night”. However, he forgot to mention dawn and dusk. For this reason, the king’s magnificent roses can still be admired at these times of day, when their luminous reflection gives rise to the phenomenon known as Enrosadira. Thanks to the unique composition and structure of the Dolomites’ rocks, we can witness this extraordinary natural spectacle. Enrosadira is an optical phenomenon caused by sunlight bathing the mountain faces in warm shades of pink at sunrise and sunset, while giving them cooler, more ethereal tones during the rest of the day. This is the origin of the name “Pale Mountains”.
A Breath of Alpine Air: Rich in oxygen, mountain air helps the body lower blood pressure and produce more red blood cells. A breath of high-altitude air, drawn from an unspoilt environment, is the daily promise that Dolomia embodies and infuses into all its products.
