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Indian-Urban

Indian-Urban

Goal Installation project for an event inside a Diesel store.
Concept The “Indian-Urban” arrangement is a combination of two apparently opposing worlds, which are united by the brand’s DNA.
Design An experimental study on images linked to the urban landscape, which, through a kaleidoscopic treatment, reveal the primitive soul of the Diesel people who live in metropolitan worlds. The most iconic and representative elements of contemporaneity become the classic decorative motifs of the Indian tradition.
category: Design
client: Diesel
year: 2016

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