vinitaly montelvini

Concept & Design In accordance with the principle of sustainability, the new structure designed for Montelvini is a play of solids and voids created by the incessant vertical rhythm of wooden slats. A sort of “natural skin” that conveys a feeling of naturalness and warmth as well as elegant minimalism. Some external and internal sections are intended for product display and communication, such as the 6-metre LED wall near the entrance, which is a highly attractive element. The new stand was an opportunity to highlight the Group’s innovations developed over the year, such as the Monvin rebranding and the “Asolo experience” project.