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To the soul
Goal Calligraphic performance by artist Luca Barcellona.
Concept The performance created for 11 company and Argine (December 2017) saw Barcelona engage in a personal interpretation of a passage taken from the “Farbentheorie” (Theory of Colors) by JW Von Goethe, accompanied by a reading of passages belonging to the same work. The subject of the performance shared by the creative directors of Argine and 11 wants to remind us that color is the most immediate and powerful visual code because it speaks directly to our “souls” without needing to be processed by our brain.
Biography Luca Barcellona, born in 1978, is considered one of the best international calligraphers. During his career, he has collaborated with brands such as Fila, Nike, Mondadori and Alfa Romeo and he has exhibited his works in national and international museums and galleries.
category: Exhibition
client: Argine
year: 2017
