Goal Designing the new Bristot stand for Host Milano 2023.
Concept & Design The Bristot stand designed for Host 2023 was born from the new Bristot brand narrative developed in 2020 which brought to light the heart and soul of this brand with over a century of history. The external structure and internal layout were designed to offer visitors a complete immersion in the passionate and authentic world of Bristot, whose roots lie in the majestic Dolomites. The journey begins from the outside, where a large video wall captures the gaze of visitors, involving them with evocative images. Upon entering, the visitor is welcomed into the concept store capable of comprehensively expressing the brand’s identity. Here it is possible to explore products, taste the best Bristot blends, discovering all the new service materials. Finally, a space is dedicated to the Bristot Academy, the place where true coffee experts are trained. The minimal-industrial style of the stand is perfectly consistent with the industrious character of the historic Dolomit Roastery.