It wasn’t there before
Goal Development of the concept and realization of the campaign for the launch of the new Dolomia anti-aging line.
Concept & Design Creating a visual with a decisive visual impact capable of expressing all the power of the Anti-aging line and of the phytoextract it contains: Prima Rose. An unknown rose that was discovered in a magnificent garden, a rose that “wasn’t there before”. This is the header that shapes the launch campaign of the new line, where the bright and enveloping colors of the rose’s silky petals capture the eye. The products themselves take up the rose’s purple shades and an immersive and chromatically powerful visual is created.