Enrosadira

Goal Product identity of the Dolomia Eau de Toilette inspired by the freshness of the evenings in the Dolomites.

Concept The project interprets the main element of this essence: the frozen rose and Alpenglow, which is the natural phenomenon that gives the product its name.

Design The nuances of the packaging evoke the nature of the incredible luminous effect that infuses the white dolomitic rocks with a stunning pink aura; the satin finish of the glass refers to the cold and ice that forever crystallizes the fresh rose fragrance.

category: Packaging

client: Dolomia

year: 2014

Alpenglow is the phenomenon that causes most of the Dolomite peaks to take on a reddish color, gradually turning to purple, especially at dawn and dusk. This phenomenon is due to the composition of the rocky walls of the Dolomites (formed by Dolomite rock containing dolomite, a compound of calcium carbonate and magnesium). The phenomenon is especially popular on summer evenings, when the air is clear and the bright sun sets in the west.