Concept & Design The value of the authentic Italian character shapes the kitchens and the very DNA of the brand. The aesthetics of the book want to indulge the sensations that the brand offers by making itself the bearer of charming Italian talent. The inspiration goes to the values and styles that Italian history and culture have formed over time, proposing them in a contemporary key. The photo shoots included in the layout perfectly reflect the MVK+ITALIA tone of voice, bringing out the attention to detail, the stylistic choices and the selection of materials in line with Italian craftsmanship that is a timeless symbol of guarantee and value.