Goal Tell and define the guidelines for using all of the new Bristot identity.
Concept Not a simple Brand Manual, but a book that tells the story of a company’s belonging to a unique land, as a long journey of more than a hundred years.
Design The Solid Identity book is structured in three parts. The first part tells the origin of the rebranding project by highlighting the most symbolically relevant elements, the second part shows how these elements have been applied to all the brand’s narrative tools and the third one shows the guidelines for using the entire new corporate identity. The essential and direct style wants to tell the whole “journey” through the voice of the Dolomite people.