goal Packaging design for Farina’s 300 g granola.

concept&design The design of the Farina granola pouch reflects the brand’s distinctive visual language, evoking childhood to communicate the purity of its products. Unlike the brand’s predominantly minimalist black-and-white aesthetic, the granola pouch features an illustration inspired by children playing with wooden letter blocks to build words. It is a simple way to represent the complexity of the ingredients that make up Farina granola. The playful approach is further enhanced by pastel colours, which preserve the purity of the brand’s style while adding visual energy to Farina customers’ breakfast routines.

category: packaging

client: Farina

year: 2025