goal Design of the Prestige Collection for Mionetto, the world’s number-one Prosecco brand.

concept&design For a premium wine brand, the style of its products is the cornerstone of its entire identity strategy. The concept brings together the key visual elements that express the personality of the world’s most famous Prosecco brand: its distinctive diagonal line and its orange soul. The project aims to strengthen brand recognition across every product variant, ensuring that each one communicates Mionetto’s unmistakable style before expressing its own individual character. Particular care was devoted to the choice of finishes, from the label paper and Braille graphics to the copper-toned metallic capsule, shared across the entire range, and the iconic collar, angled at the same 27° as the diagonal label that has long been an unmistakable symbol of the Valdobbiadene winery.

category: packaging

client: Mionetto

year: 2025