goal Design of the new Bristot stand for Host Milano 2023.

concept&design The Bristot stand for Host 2023 builds on the brand narrative developed in 2020, which brought the heart and soul of this century-old brand back into focus. The external structure and internal layout were designed to immerse visitors in Bristot’s passionate, authentic world, rooted in the majestic Dolomites. The journey begins outside, where a large video wall captures visitors’ attention with evocative imagery. Inside, they are welcomed into a concept store that fully expresses the brand’s identity. Here, they can explore the products, taste Bristot’s finest blends and discover the latest service materials. The experience concludes in the Bristot Academy area, where true coffee experts are trained. A stand defined by a minimalist industrial aesthetic, perfectly aligned with the hands-on heritage of this historic Dolomite roastery.

category: exhibition

client: Bristot

year: 2023