goal Development of the concept and execution of the launch campaign for a Dolomia skincare product.

concept Linfa Ossigenante is the name of Dolomia’s new product, and it is this name that inspires the campaign’s visual language. Linfa, meaning sap, is an evocative word that conjures up a natural world full of life, inspiring the headline “Linfa Vitale” (Vital Sap). It refers to the vital sap of the Dolomite plants contained in the product, which gives it its distinctive sensory qualities. These sensations are conveyed through a dual visual: on one side, the product is enveloped in a flowing trail that evokes sap; on the other, a serene, relaxed face reflects the extraordinary sensations of freshness that the sap inspires.

category: campaign

client: Dolomia

year: 2021