goal Redesign of the Mionetto brand identity.

concept&design The aim was to restore the brand’s historical character and natural elegance, expressing the values Mionetto has always represented in the world of Italy’s finest sparkling wines. At the heart of the project is the redesign of the heraldic emblem, which recovers the figurative elements of the original crest, particularly the diagonal line that clearly runs through its centre. Although refined in form, the new emblem conveys Mionetto’s Italian soul and its deep roots in the country’s winemaking heritage. The new tagline, “Italia 1887”, reinforces this message, evoking culture, beauty and history — the qualities that make Italy one of the world’s most fascinating countries. The well-known MIONETTO logotype was also refined through adjustments to letter spacing, improving both elegance and legibility.

category: brand identity

client: Mionetto

year: 2025