goal Packaging design for a limited-edition Valdobbiadene Prosecco DOCG created for the guests of a grand Palladian-style villa set among the vineyards overlooking the town that gave the wine its worldwide reputation.

concept&design Reinterpreting Mionetto’s iconic MO bottle, a symbol of the brand’s contemporary spirit, through an exceptionally exclusive finish, this special edition puts the noble family who gave their name to the ancient villa in the heart of Valdobbiadene centre stage. The total-black finish makes the graphics stand out, enhanced by a sophisticated liquid-gold technique that emphasises their texture and preciousness.

category: packaging

client: Mionetto

year: 2023