The expressive language of a product—whether it’s a design object, a fashion item, a cosmetic, or a food product—represents a brand’s first and most immediate form of communication.
Form, materials, function, and details convey its values, personality, and positioning, transforming every design choice into a narrative element.
Designing a single product means giving concrete form to an idea. But equally important is crafting a narrative capable of harmonizing the entire range, creating connections and recognizability among different products and transforming them into coherent expressions of a single universe.
These are two complementary activities at Argine: on the one hand, designing the identity of the individual product; on the other, identifying an overarching vision that gives meaning to the collection. It is in the balance between these two dimensions that design becomes a strategic tool for identity, desirability, and value.
What value does product design hold for a brand?
For a brand, product design is a key tool for establishing identity and differentiation: through shapes, materials, colors, and details, it brings the brand’s values and personality to life. A consistent and recognizable design increases the perceived value of the product, builds trust, and helps create an emotional connection with the audience. Every product reflects the nature of those who conceived and created it; the form of an object embodies the spirit from which it was born—which, in fact, represents the very essence of the brand itself.
What is the difference between product design and industrial design?
The main difference lies in the breadth of the approach: product design focuses on designing a product by balancing functionality, aesthetics, usability, and user experience. It is a broader term and can also apply to digital products.
Industrial design primarily concerns the design of physical products intended for industrial production, taking into account materials, manufacturing processes, ergonomics, costs, and feasibility.
In summary: product design looks at the product and the experience as a whole; industrial design focuses more on the physical product and its industrial production.
