goal Designing the new packaging for San Gabriel, a craft beer brand.

concept An authentic visual language rooted in craftsmanship and the expertise of traditional master brewers.

design The typography and graphic layout of the labels evoke the mastery and passion of the brewers behind San Gabriel. A pragmatic approach allows the beer to reveal its essence and excellence at first glance, delivering a visual experience that lives up to the tasting experience. An award-winning packaging project recognised by international competitions.

category: packaging

client: San Gabriel

year: 2011