goal Development of the concept and execution of the launch campaign for Dolomia’s new anti-ageing line.

concept&design Creating a visually striking image that conveys the full power of the anti-ageing line and its key botanical extract: La Rosa Prima. An unknown rose discovered in a magnificent garden, a rose that “wasn’t there before”. This is the headline that shapes the launch campaign for the new line, with the rose’s silky petals and rich, enveloping colour immediately capturing the viewer’s attention. The products are immersed in the flower, echoing its deep purple hues to create an immersive visual with a powerful colour impact.

category: campaign

client: Dolomia

year: 2021