{"id":7909,"date":"2020-11-25T15:53:41","date_gmt":"2020-11-25T14:53:41","guid":{"rendered":"https:\/\/www.argine.com\/?p=7909"},"modified":"2026-10-13T17:19:05","modified_gmt":"2026-10-13T15:19:05","slug":"yellow-2","status":"publish","type":"post","link":"https:\/\/www.argine.com\/yellow-2\/","title":{"rendered":"Yellow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7909\" class=\"elementor elementor-7909\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77fb758 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"77fb758\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b4b9b elementor-widget elementor-widget-video\" data-id=\"e4b4b9b\" data-element_type=\"widget\" data-e-type=\"widget\" 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M125,45.2c0-9.5-9.3-13.1-18.1-13.1c-10,0-19.9,3.4-20.6,15.1h10c0.4-4.9,4.4-7.2,10-7.2 c4,0,9.4,1,9.4,6.1c0,5.9-6.4,5.1-13.6,6.4c-8.4,1-17.4,2.8-17.4,14.1c0,8.8,7.4,13.2,15.5,13.2c5.3,0,11.7-1.7,15.7-5.5 c0.8,4.1,3.7,5.5,7.7,5.5c1.7,0,4.8-0.6,6.3-1.1v-6.9c-1.1,0.2-1.8,0.2-2.5,0.2c-1.8,0-2.4-1-2.4-3.4V45.2z M115,63.3 c0,6.3-6.8,8.6-11.2,8.6c-3.5,0-9.2-1.3-9.2-5.8c0-5.3,3.9-6.8,8.1-7.5c4.4-0.8,9.2-0.7,12.3-2.7V63.3z M66.2,78.5h10V16h-10V78.5z M12.8,95.2h10V72.7h0.2c3.2,5,9.4,7.1,15.1,7.1c13.4,0,19.5-11.5,19.5-23.6c0-13.2-6.9-24.1-21.2-24.1c-5.8,0-11.2,2.2-14,7.4 h-0.2v-6.1h-9.5V95.2z M47.6,55.9c0,7.9-3.4,15.9-12.5,15.9c-8.1,0-12.7-6.8-12.7-15.9c0-9.6,4.3-16,12.7-16 C43.3,39.9,47.6,47.7,47.6,55.9\"><\/path> <\/g> <\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cdb1a98 e-flex e-con-boxed e-con e-parent\" data-id=\"1cdb1a98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64fa2ebd e-con-full e-flex e-con e-child\" data-id=\"64fa2ebd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a5ba54 elementor-widget elementor-widget-heading\" data-id=\"14a5ba54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Yellow<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b58bad1 e-con-full e-flex e-con e-child\" data-id=\"2b58bad1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4af989 testo-antico elementor-widget-mobile__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7a4af989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"evidenziazione-progetto\">goal <\/span> Il progetto \u00e8 stato raccolto in un brand manual che definisce le regole di uso del marchio, delle cromie, delle tipografie e dello stile grafico.<\/p><p><span class=\"evidenziazione-progetto\">concept<\/span> Il logotipo \u00e8 stato ridisegnato e portato all\u2019esterno del quadrato giallo Cristina che si riduce acquistando nel contempo un ruolo maggiormente simbolico.<\/p><p><span class=\"evidenziazione-progetto\">design<\/span> Dopo l\u2019analisi approfondita degli elementi semantici rappresentativi del brand Cristina abbiamo realizzato un completo rebranding che ha coinvolto sia gli elementi base dell\u2019identit\u00e0 come logotipo, marchio e colore corporate, che tutto il linguaggio visivo del brand che ha rinnovato completamente la corporate identity, gli strumenti di vendita e la comunicazione digitale.<\/p><p>\u00a0<\/p><p><span class=\"evidenziazione-progetto\">category: brand identity<\/span><\/p><p><span class=\"evidenziazione-progetto\">client: Cristina<\/span><\/p><p><span class=\"evidenziazione-progetto\">year: 2020<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-464d4aa8 e-con-full e-flex e-con e-child\" data-id=\"464d4aa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea795b elementor-widget elementor-widget-image\" data-id=\"9ea795b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"161\" height=\"155\" src=\"https:\/\/www.argine.com\/wp-content\/uploads\/stella-header.svg\" class=\"attachment-full size-full wp-image-3030\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a8cd45 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5a8cd45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b036304 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"b036304\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f59e089 e-con-full e-flex e-con e-child\" data-id=\"f59e089\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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e-con-boxed e-con e-parent\" data-id=\"96c2958\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e82acb3 e-flex e-con-boxed e-con e-parent\" data-id=\"e82acb3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.argine.com\\\/wp-content\\\/uploads\\\/Cristina-Picasso.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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grafico.<\/p>\n","protected":false},"author":1,"featured_media":7911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"for_cliente":[440],"class_list":["post-7909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","for_cliente-for-cristina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yellow - Argine - Agenzia di comunicazione Treviso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argine.com\/yellow-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow - Argine - Agenzia di 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