{"id":23333,"date":"2026-07-13T16:42:00","date_gmt":"2026-07-13T14:42:00","guid":{"rendered":"https:\/\/www.argine.com\/?p=23333"},"modified":"2026-07-13T16:42:32","modified_gmt":"2026-07-13T14:42:32","slug":"anthropomorphisation","status":"publish","type":"post","link":"https:\/\/www.argine.com\/?p=23333&lang=en","title":{"rendered":"Anthropomorphisation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23333\" class=\"elementor elementor-23333\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcecc3 e-flex e-con-boxed e-con e-parent\" data-id=\"4dcecc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf61f88 elementor-widget elementor-widget-video\" data-id=\"bf61f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-video-evidenza.mp4\" autoplay=\"\" controls=\"\" controlsList=\"nodownload\" poster=\"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-evidenza.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e1754eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e1754eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc5e6ed\" data-id=\"5fc5e6ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3f3d3a9 e-flex e-con-boxed e-con e-parent\" data-id=\"3f3d3a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f608a10 e-con-full e-flex e-con e-child\" data-id=\"7f608a10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-407dbf5e testo-antico elementor-widget-mobile__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"407dbf5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tGoal<i> A rebranding of the corporate identity aimed at making the brand\u2019s entire visual language more humanised.<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713e1997 testo-antico elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"713e1997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tConcept &amp; design<i> The idea is to redesign both the Starwood brand and logo using a hypothetical milling cutter that rounds off all the graphic elements in the same way. The restyling retains the brand\u2019s iconic graphic style whilst giving it greater softness and a more humanised personality, as there are no sharp edges in human morphology or in nature in general \u2013 features we therefore subconsciously perceive as alien. For the development of the entire corporate identity, a colour palette was defined, and materials and finishes were selected to convey the sophistication and quality of a brand recognised worldwide.<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4921d8c9 e-flex e-con-boxed e-con e-parent\" data-id=\"4921d8c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-281eefc4 e-con-full e-flex e-con e-child\" data-id=\"281eefc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b609ccb elementor-widget elementor-widget-text-editor\" data-id=\"b609ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tcategory: <i>brand identity<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-117d2ed5 e-con-full e-flex e-con e-child\" data-id=\"117d2ed5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f549cb7 elementor-widget elementor-widget-text-editor\" data-id=\"5f549cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tclient: <i>starwood<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84ed035 e-con-full e-flex e-con e-child\" data-id=\"84ed035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-436e8010 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"436e8010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tyear: <i>2024<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b0ed63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68b0ed63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42558ca5\" data-id=\"42558ca5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5841cda9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5841cda9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6.1,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"195\" src=\"https:\/\/www.argine.com\/wp-content\/uploads\/fregio-stella.png\" class=\"attachment-large size-large wp-image-4751\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4b3ed55 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4b3ed55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-480f8b2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"480f8b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e90172b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e90172b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34ce83d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"34ce83d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-672dd0b6 e-flex e-con-boxed e-con e-parent\" data-id=\"672dd0b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-530a10bf e-flex e-con-boxed e-con e-child\" data-id=\"530a10bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-146be6a2 e-flex e-con-boxed e-con e-child\" data-id=\"146be6a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e64ac46 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"2e64ac46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6d148a e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"d6d148a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e7d6105 e-flex e-con-boxed e-con e-parent\" data-id=\"2e7d6105\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-799a350c e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"799a350c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ef254f5 e-flex e-con-boxed e-con e-child\" data-id=\"3ef254f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cb85c84 e-flex e-con-boxed e-con e-child\" data-id=\"3cb85c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a4403cd e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"1a4403cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c11dda e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2c11dda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e640a2f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e640a2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-845ba54 e-flex e-con-boxed e-con e-parent\" data-id=\"845ba54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6d218a e-flex e-con-boxed e-con e-child\" data-id=\"c6d218a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07e7d79 e-flex e-con-boxed e-con e-child\" data-id=\"07e7d79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1fd2024 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"1fd2024\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7ce9a1 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"c7ce9a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3771a2c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3771a2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f68d42b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f68d42b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7025bee e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7025bee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9277a20 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9277a20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A rebranding of the corporate identity aimed at making the brand\u2019s entire visual language more humanised<\/p>\n","protected":false},"author":3,"featured_media":22259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"tags":[],"for_cliente":[811],"class_list":["post-23333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity-en","for_cliente-for-starwood___en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anthropomorphisation - Argine srl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argine.com\/?p=23333&lang=en\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anthropomorphisation - Argine srl\" \/>\n<meta property=\"og:description\" content=\"A rebranding of the corporate identity aimed at making the brand\u2019s entire visual language more humanised\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.argine.com\/?p=23333&amp;lang=en\" \/>\n<meta property=\"og:site_name\" content=\"Argine srl\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T14:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T14:42:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-evidenza.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en\"},\"author\":{\"name\":\"Antonino\",\"@id\":\"https:\\\/\\\/www.argine.com\\\/#\\\/schema\\\/person\\\/7fe987cc5da921b028dd245249669a30\"},\"headline\":\"Anthropomorphisation\",\"datePublished\":\"2026-07-13T14:42:00+00:00\",\"dateModified\":\"2026-07-13T14:42:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en\"},\"wordCount\":131,\"publisher\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.argine.com\\\/wp-content\\\/uploads\\\/antropomorfizzazione-starwood-evidenza.jpg\",\"articleSection\":[\"brand identity en\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en\",\"url\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en\",\"name\":\"Anthropomorphisation - Argine srl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.argine.com\\\/wp-content\\\/uploads\\\/antropomorfizzazione-starwood-evidenza.jpg\",\"datePublished\":\"2026-07-13T14:42:00+00:00\",\"dateModified\":\"2026-07-13T14:42:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en#primaryimage\",\"url\":\"https:\\\/\\\/www.argine.com\\\/wp-content\\\/uploads\\\/antropomorfizzazione-starwood-evidenza.jpg\",\"contentUrl\":\"https:\\\/\\\/www.argine.com\\\/wp-content\\\/uploads\\\/antropomorfizzazione-starwood-evidenza.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Screenshot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.argine.com\\\/?p=23333&lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.argine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anthropomorphisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.argine.com\\\/#website\",\"url\":\"https:\\\/\\\/www.argine.com\\\/\",\"name\":\"argine\",\"description\":\"Direzione creativa, comunicazione, design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/#organization\"},\"alternateName\":\"https:\\\/\\\/argine.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.argine.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.argine.com\\\/#organization\",\"name\":\"argine\",\"alternateName\":\"https:\\\/\\\/argine.com\",\"url\":\"https:\\\/\\\/www.argine.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.argine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.argine.com\\\/wp-content\\\/uploads\\\/logo-argine-header.svg\",\"contentUrl\":\"https:\\\/\\\/www.argine.com\\\/wp-content\\\/uploads\\\/logo-argine-header.svg\",\"width\":74.1,\"height\":26.2,\"caption\":\"argine\"},\"image\":{\"@id\":\"https:\\\/\\\/www.argine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/argine_stars\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/argine-srl\\\/?original_referer=httpswwwlinkedincom&originalSubdomain=it\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.argine.com\\\/#\\\/schema\\\/person\\\/7fe987cc5da921b028dd245249669a30\",\"name\":\"Antonino\",\"url\":\"https:\\\/\\\/www.argine.com\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anthropomorphisation - Argine srl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.argine.com\/?p=23333&lang=en","og_locale":"it_IT","og_type":"article","og_title":"Anthropomorphisation - Argine srl","og_description":"A rebranding of the corporate identity aimed at making the brand\u2019s entire visual language more humanised","og_url":"https:\/\/www.argine.com\/?p=23333&lang=en","og_site_name":"Argine srl","article_published_time":"2026-07-13T14:42:00+00:00","article_modified_time":"2026-07-13T14:42:32+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-evidenza.jpg","type":"image\/jpeg"}],"author":"Antonino","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Antonino","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.argine.com\/?p=23333&lang=en#article","isPartOf":{"@id":"https:\/\/www.argine.com\/?p=23333&lang=en"},"author":{"name":"Antonino","@id":"https:\/\/www.argine.com\/#\/schema\/person\/7fe987cc5da921b028dd245249669a30"},"headline":"Anthropomorphisation","datePublished":"2026-07-13T14:42:00+00:00","dateModified":"2026-07-13T14:42:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.argine.com\/?p=23333&lang=en"},"wordCount":131,"publisher":{"@id":"https:\/\/www.argine.com\/#organization"},"image":{"@id":"https:\/\/www.argine.com\/?p=23333&lang=en#primaryimage"},"thumbnailUrl":"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-evidenza.jpg","articleSection":["brand identity en"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.argine.com\/?p=23333&lang=en","url":"https:\/\/www.argine.com\/?p=23333&lang=en","name":"Anthropomorphisation - Argine srl","isPartOf":{"@id":"https:\/\/www.argine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.argine.com\/?p=23333&lang=en#primaryimage"},"image":{"@id":"https:\/\/www.argine.com\/?p=23333&lang=en#primaryimage"},"thumbnailUrl":"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-evidenza.jpg","datePublished":"2026-07-13T14:42:00+00:00","dateModified":"2026-07-13T14:42:32+00:00","breadcrumb":{"@id":"https:\/\/www.argine.com\/?p=23333&lang=en#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.argine.com\/?p=23333&lang=en"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.argine.com\/?p=23333&lang=en#primaryimage","url":"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-evidenza.jpg","contentUrl":"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-evidenza.jpg","width":1920,"height":1080,"caption":"Screenshot"},{"@type":"BreadcrumbList","@id":"https:\/\/www.argine.com\/?p=23333&lang=en#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.argine.com\/"},{"@type":"ListItem","position":2,"name":"Anthropomorphisation"}]},{"@type":"WebSite","@id":"https:\/\/www.argine.com\/#website","url":"https:\/\/www.argine.com\/","name":"argine","description":"Direzione creativa, comunicazione, design","publisher":{"@id":"https:\/\/www.argine.com\/#organization"},"alternateName":"https:\/\/argine.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.argine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.argine.com\/#organization","name":"argine","alternateName":"https:\/\/argine.com","url":"https:\/\/www.argine.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.argine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.argine.com\/wp-content\/uploads\/logo-argine-header.svg","contentUrl":"https:\/\/www.argine.com\/wp-content\/uploads\/logo-argine-header.svg","width":74.1,"height":26.2,"caption":"argine"},"image":{"@id":"https:\/\/www.argine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/argine_stars\/","https:\/\/www.linkedin.com\/company\/argine-srl\/?original_referer=httpswwwlinkedincom&originalSubdomain=it"]},{"@type":"Person","@id":"https:\/\/www.argine.com\/#\/schema\/person\/7fe987cc5da921b028dd245249669a30","name":"Antonino","url":"https:\/\/www.argine.com\/?author=3"}]}},"lang":"en","translations":{"en":23333,"it":21960},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.argine.com\/index.php?rest_route=\/wp\/v2\/posts\/23333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.argine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.argine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.argine.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.argine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23333"}],"version-history":[{"count":4,"href":"https:\/\/www.argine.com\/index.php?rest_route=\/wp\/v2\/posts\/23333\/revisions"}],"predecessor-version":[{"id":23343,"href":"https:\/\/www.argine.com\/index.php?rest_route=\/wp\/v2\/posts\/23333\/revisions\/23343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.argine.com\/index.php?rest_route=\/wp\/v2\/media\/22259"}],"wp:attachment":[{"href":"https:\/\/www.argine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.argine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.argine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23333"},{"taxonomy":"for_cliente","embeddable":true,"href":"https:\/\/www.argine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ffor_cliente&post=23333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}