{"id":21960,"date":"2024-07-03T11:34:19","date_gmt":"2024-07-03T09:34:19","guid":{"rendered":"https:\/\/www.argine.com\/?p=21960"},"modified":"2026-07-13T16:00:38","modified_gmt":"2026-07-13T14:00:38","slug":"antropomorfizzazione","status":"publish","type":"post","link":"https:\/\/www.argine.com\/?p=21960","title":{"rendered":"Antropomorfizzazione"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21960\" class=\"elementor elementor-21960\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcecc3 e-flex e-con-boxed e-con e-parent\" data-id=\"4dcecc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf61f88 elementor-widget elementor-widget-video\" data-id=\"bf61f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-video-evidenza.mp4\" autoplay=\"\" controls=\"\" controlsList=\"nodownload\" poster=\"https:\/\/www.argine.com\/wp-content\/uploads\/antropomorfizzazione-starwood-evidenza.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e1754eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e1754eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc5e6ed\" data-id=\"5fc5e6ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3f3d3a9 e-flex e-con-boxed e-con e-parent\" data-id=\"3f3d3a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f608a10 e-con-full e-flex e-con e-child\" data-id=\"7f608a10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-407dbf5e testo-antico elementor-widget-mobile__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"407dbf5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tGoal<i> Restyling corporate identity allo scopo di rendere maggiormente umanizzato tutto il linguaggio espressivo del brand.<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713e1997 testo-antico elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"713e1997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tConcept &amp; design<i> L\u2019idea \u00e8 di ridisegnare sia il marchio che il logotipo Starwood utilizzando un\u2019ipotetica fresa che arrotonda allo stesso modo tutti i terminali grafici. Il restyling ripropone lo stile grafico iconico del brand conferendogli maggiore morbidezza e una personalit\u00e0 pi\u00f9 umanizzata in quanto nella morfologia umana e in natura in generale non esistono spigoli vivi che quindi inconsciamente percepiamo come alieni. Per lo sviluppo di tutta la corporate identity \u00e8 stata definita una palette cromatica e l\u2019individuazione di materiali e finiture in grado di restituire la ricercatezza e la qualit\u00e0 di un brand riconosciuto in tutto il mondo.<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4921d8c9 e-flex e-con-boxed e-con e-parent\" data-id=\"4921d8c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-281eefc4 e-con-full e-flex e-con e-child\" data-id=\"281eefc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b609ccb elementor-widget elementor-widget-text-editor\" data-id=\"b609ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tcategory: <i>brand identity<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-117d2ed5 e-con-full e-flex e-con e-child\" data-id=\"117d2ed5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f549cb7 elementor-widget elementor-widget-text-editor\" data-id=\"5f549cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tclient: <i>starwood<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84ed035 e-con-full e-flex e-con e-child\" data-id=\"84ed035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-436e8010 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"436e8010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tyear: <i>2024<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b0ed63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68b0ed63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42558ca5\" data-id=\"42558ca5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5841cda9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5841cda9\" data-element_type=\"widget\" data-e-type=\"widget\" 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Starwood<\/p>\n","protected":false},"author":3,"featured_media":22259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"for_cliente":[798],"class_list":["post-21960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","for_cliente-for-starwood___it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Antropomorfizzazione - Argine srl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argine.com\/?p=21960\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antropomorfizzazione - Argine srl\" \/>\n<meta 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