{"id":17776,"date":"2023-05-11T17:24:40","date_gmt":"2023-05-11T15:24:40","guid":{"rendered":"https:\/\/www.argine.com\/?p=17776"},"modified":"2026-07-13T16:23:13","modified_gmt":"2026-07-13T14:23:13","slug":"splendere","status":"publish","type":"post","link":"https:\/\/www.argine.com\/?p=17776","title":{"rendered":"Splendere"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17776\" class=\"elementor elementor-17776\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea933c4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ea933c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bd3f8 elementor-widget 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<\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7edb477 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7edb477\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffd81ca\" data-id=\"ffd81ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee654f9 testo-antico elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee654f9\" data-element_type=\"section\" data-e-type=\"section\" id=\"body-text\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa3290a\" data-id=\"fa3290a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38a7016 testo-antico elementor-widget elementor-widget-text-editor\" data-id=\"38a7016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> Goal<\/span> Sviluppo del concept e realizzazione della campagna per lancio prodotto fondotinta Dolomia.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d738a18 testo-antico elementor-widget elementor-widget-text-editor\" data-id=\"d738a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> Concept &amp; Design<\/span> La campagna di lancio per il nuovo fondotinta Dolomia enfatizza la principale caratteristica del prodotto: valorizzare la luce naturale di un volto. Da qui l\u2019head \u201cSplendere di luce propria\u201d che oltre a capeggiare testualmente nel layout dell\u2019ADV, viene espresso anche dalla parta visiva. Da una parte un volto radioso e luminoso, dall\u2019altra un fondale di pietra ricco di luce. Anche nel video di campagna il concept \u00e8 protagonista tramite giochi di trasparenze ed effetti di luce che sembrano far splendere i contenuti visivi.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f49797c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f49797c\" data-element_type=\"section\" data-e-type=\"section\" id=\"body-text\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-540e3a2\" data-id=\"540e3a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02d2a4f elementor-widget elementor-widget-text-editor\" data-id=\"02d2a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> category: <\/span>Campaign\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a1d9abd\" data-id=\"a1d9abd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2959215 elementor-widget elementor-widget-text-editor\" data-id=\"2959215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> client: <\/span>Dolomia\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5337d38\" data-id=\"5337d38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a59fe7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a59fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> year:<\/span> 2021\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a251c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a251c9\" data-element_type=\"section\" 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