{"id":12007,"date":"2023-01-16T15:24:03","date_gmt":"2023-01-16T14:24:03","guid":{"rendered":"https:\/\/www.argine.com\/?p=12007"},"modified":"2026-07-13T14:37:19","modified_gmt":"2026-07-13T12:37:19","slug":"digital-personality-2","status":"publish","type":"post","link":"https:\/\/www.argine.com\/?p=12007","title":{"rendered":"Digital Personality"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12007\" class=\"elementor elementor-12007\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77fb758 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"77fb758\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4977b9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4977b9a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bb0f60\" data-id=\"4bb0f60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7709285 testo-antico elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7709285\" data-element_type=\"section\" data-e-type=\"section\" id=\"body-text\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f52ebd\" data-id=\"9f52ebd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b72092 testo-antico elementor-widget elementor-widget-text-editor\" data-id=\"7b72092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> Goal<\/span> Portare la nuova brand narrative Bristot nel mondo digitale.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a18955 testo-antico elementor-widget elementor-widget-text-editor\" data-id=\"4a18955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> Concept<\/span> Il nuovo tone of voice Bristot contamina tutta la narrazione visiva e testuale del nuovo sito che, attraverso i nuovi codici semantici, esprime il discriminator del brand: l\u2019appartenenza al mondo valoriale delle Dolomiti. Immagini, cromie, elementi simbolici, raccontano la pragmatica passione della gente di montagna per le cose fatte bene. Un\u2019attitudine forgiata dalla necessit\u00e0 di adattarsi a delle condizioni ambientali spesso dure ma ricche di bellezza espressione della forza della natura.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c01aa3 testo-antico elementor-widget elementor-widget-text-editor\" data-id=\"0c01aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> Design<\/span> Le regole di linguaggio definite nel brand manual Bristot sono state applicate tanto nello stile generale quanto nei minimi dettagli dell\u2019interfaccia. L\u2019ambra e la presenza simbolica delle Dolomiti fungono da struttura visiva che avvolge ogni elemento del website.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5eed59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5eed59\" data-element_type=\"section\" data-e-type=\"section\" id=\"body-text\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1c334f3\" data-id=\"1c334f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10f8537 elementor-widget elementor-widget-text-editor\" data-id=\"10f8537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> category: <\/span>Brand identity\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-821dc71\" data-id=\"821dc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc996ab elementor-widget elementor-widget-text-editor\" data-id=\"cc996ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: IM Fell English; font-style: normal;\"> client: <\/span>Bristot\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 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