{"id":21181,"date":"2026-04-17T19:10:11","date_gmt":"2026-04-17T17:10:11","guid":{"rendered":"https:\/\/www.argine.com\/?page_id=21181"},"modified":"2026-05-07T10:55:25","modified_gmt":"2026-05-07T08:55:25","slug":"about-en","status":"publish","type":"page","link":"https:\/\/www.argine.com\/?page_id=21181&lang=en","title":{"rendered":"About en"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21181\" class=\"elementor elementor-21181\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc939c e-flex e-con-boxed e-con e-parent\" data-id=\"5bc939c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617ed27 elementor-widget elementor-widget-heading\" data-id=\"617ed27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">concept <br>\ncreative direction<br>\ngiovanni battista gianola\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f1529 elementor-widget elementor-widget-image\" data-id=\"41f1529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1635\" height=\"810\" src=\"https:\/\/www.argine.com\/wp-content\/uploads\/about-alveo.webp\" class=\"attachment-full size-full wp-image-21083\" alt=\"\" srcset=\"https:\/\/www.argine.com\/wp-content\/uploads\/about-alveo.webp 1635w, https:\/\/www.argine.com\/wp-content\/uploads\/about-alveo-768x380.webp 768w, https:\/\/www.argine.com\/wp-content\/uploads\/about-alveo-1536x761.webp 1536w\" sizes=\"(max-width: 1635px) 100vw, 1635px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d50f elementor-widget elementor-widget-heading\" data-id=\"e74d50f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DESIGNING THE RIVERBED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a7c9d elementor-widget elementor-widget-heading\" data-id=\"d6a7c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of the approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264b199 elementor-widget elementor-widget-text-editor\" data-id=\"264b199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo design the stream that carries a brilliant idea out to the open sea. That is our challenge. We work alongside those who have a fascinating idea. Captivating everyone who can appreciate it, and doing so in the most authentic way possible, is the challenge that makes us love our work.\nTo ensure the beautiful idea triumphs, we use every means at our disposal \u2013 means we study, understand and control. There can be no captivating brand without a beautiful idea, and a beautiful idea only becomes such when it is told, only when it reaches its audience in its purest form.\nCreative thinking helps define the nature of the idea, structure its form and bring its soul to every moment of communication. We transform complexity into a single, magnificent story. No one should imitate anyone else; everyone must find their own path, their own course, because a strong and authentic identity always reaches the open sea.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bd3ade e-flex e-con-boxed e-con e-parent\" data-id=\"8bd3ade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61aa13f elementor-widget elementor-widget-image\" data-id=\"61aa13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1090\" height=\"540\" src=\"https:\/\/www.argine.com\/wp-content\/uploads\/argine-about-direzione_creativa.jpg\" class=\"attachment-full size-full wp-image-21175\" alt=\"\" srcset=\"https:\/\/www.argine.com\/wp-content\/uploads\/argine-about-direzione_creativa.jpg 1090w, https:\/\/www.argine.com\/wp-content\/uploads\/argine-about-direzione_creativa-768x380.jpg 768w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76dac6 elementor-widget elementor-widget-heading\" data-id=\"e76dac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CREATIVE DIRECTION, COMMUNICATION, DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d832a elementor-widget elementor-widget-heading\" data-id=\"53d832a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The aesthetic form of personality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4850d2b elementor-widget elementor-widget-text-editor\" data-id=\"4850d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every gesture conveys a message: whether it be a word, a posture, an image, an object we have designed, the way we dress, our priorities, or our way of being in the world \u2013 everything speaks of who we are.<br \/>But whilst this happens naturally for each individual, for a complex structure such as a company, maintaining a chosen direction and a consistent \u2013 and therefore recognisable \u2013 linguistic style is undoubtedly an act that requires great awareness and the ability to manage every action. Good creative direction is a valuable tool, an invisible energy, for shaping the personality of every brand \u2013 the sensorially tangible aspect of a company.<br \/>The overall creative and artistic influence touches every activity from which the brand\u2019s personality can be discerned: product design, definition and protection of brand language, communication strategies, communication plans, communication outputs (copy, photos, videos, renderings, adverts&#8230;), general graphic design, trade fair exhibitions, events, PR and press office.<br \/>Argine is a communication and design studio that works alongside companies in the worlds of style, design, architecture and food, with the task of guiding every expressive act of the brands whose identities it has helped to build for 30 years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af84f29 e-flex e-con-boxed e-con e-parent\" data-id=\"af84f29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2722168 elementor-widget elementor-widget-image\" data-id=\"2722168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1090\" height=\"540\" src=\"https:\/\/www.argine.com\/wp-content\/uploads\/argine-about-giovanni_gianola.jpg\" class=\"attachment-full size-full wp-image-21176\" alt=\"\" srcset=\"https:\/\/www.argine.com\/wp-content\/uploads\/argine-about-giovanni_gianola.jpg 1090w, https:\/\/www.argine.com\/wp-content\/uploads\/argine-about-giovanni_gianola-768x380.jpg 768w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f90022 elementor-widget elementor-widget-heading\" data-id=\"8f90022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GIOVANNI BATTISTA GIANOLA AND HIS TEAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4daaf6e elementor-widget elementor-widget-text-editor\" data-id=\"4daaf6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Giovanni Battista Gianola, CEO of Argine, acts in the role of Creative Director, supported by a team of five professionals, working alongside the general, sales and marketing departments with the aim of maximising the perceived value of the brand as a driver of profit.<\/p><p>Giovanni Battista Gianola was born in Venice in 1967. After completing his studies at the Graphic Design School on the island of San Giorgio Maggiore, he began working as a graphic designer at advertising agencies in Treviso and Milan, where he further developed his knowledge of graphic design and communication.<br \/>Meanwhile, he continued to nurture his passion for the ancient art of typography, and his journey into the world of type began in historic typesetting workshops steeped in the scent of ink, old wood and molten lead. It was here that Giovanni Battista learnt the sense of harmony, proportion and the laws of aesthetics that bind the parts to the whole. His curiosity led him to study the \u2018semantics of things\u2019 and the expressiveness of form, inextricably linked to its function.<br \/>In 1996, he founded Argine, his design and communication studio, which to this day continues to collaborate with prestigious brands in interior design, architecture and fashion.<br \/>The identity of his work lies in its design eclecticism; Giovanni Battista believes that every manifestation of a brand is a piece of its identity, which must be as authentic and sincere as possible. In his role as creative director, Giovanni Battista Gianola supports his clients\u2019 management teams with his aesthetic sensibility and strategic marketing expertise to design objects, languages and symbols that speak the unmistakable language of the brand of which he is the foremost ambassador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>concept creative direction giovanni battista gianola DESIGNING THE RIVERBED The importance of the approach To design the stream that carries a brilliant idea out to the open sea. That is our challenge. We work alongside those who have a fascinating idea. Captivating everyone who can appreciate it, and doing so in the most authentic way [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21181","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About en - Argine srl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argine.com\/?page_id=21181&lang=en\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About en - Argine srl\" \/>\n<meta property=\"og:description\" content=\"concept creative direction giovanni battista gianola DESIGNING THE RIVERBED The importance of the approach To design the stream that carries a brilliant idea out to the open sea. 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