direzione creativa_comunicazione_design

pyramidal structure

goal Analysis of the content structure and graphic design of the new Vighi catalogue, aligned with the brand’s new identity.

concept&design A product catalogue does more than present a company’s commercial offering in sequence: it reveals the structure that guides readers towards understanding its values and making informed choices. Before being a graphic design project, the Vighi catalogue was a project to restructure the product offering, which was completely rethought and significantly simplified into a pyramid-shaped system. At its apex stands a single door, Viguard, available in two versions — mechanical and electronic — each with further variants based on the required performance levels. The design possibilities of the panels, which are essentially always custom-made, are explored through a series of architectural representations that portray the entrance door as an essential element of a building’s façade.

 

category: book

client: Vighi

year: 2025