The light of resilience
Goal To express Dolomia’s identity by means of a multi-subject campaign.
Concept The Dolomites are the element that creates continuity and recognition in the Dolomia advertising narrative. For this reason, the Dolomites are visually represented in the campaign as well as represented in the shots of both the products and the faces.
Design Three different subjects linked together by the semantic values that emerge from the union of the compositional elements of the advert: light, freshness, intensity and awareness, the values that represent the DNA of the brand itself.
The face was shot with a soft light that creates light, but visible, shadows to recall the effect of the mountain sun. The gaze is direct, strong (slightly challenging) but, at the same time, sweet to express the resilience of the nature of the Dolomites. The hair is gathered in a natural way with a slight wind effect to emphasize the idea of nature. Even the still life of the product conceptually takes up nature through the effects of natural lights and shadows. A combination of nature and sensorial feelings capable of expressing the brand’s values.