Home is a place filled with emotion, made up of memories, perfumes, passions. A fascinating play of light and shadow, shapes and surfaces. An idea of pure beauty inspired by the nature of the Dolomites. The grinding of Venetian vases and chandeliers for an iconic bottle. Everything must be done with passion and determination.

Slide
ARGINE IS AN ITALIAN
advertising agency that develops
integrated communication
projects for the world of
design, fashion, beauty
and food. The company
philosophy is contained
in its name: to give
form to substance
in order to
convey its
value.
A.T. 22

natural phenomena

Packaging design for the well-being Water line.

plumage

Design of the Montelvini premium bottle meant exclusively for large-scale distribution.

to the soul

Calligraphic performance by artist Luca Barcellona.

dolomit

Design of a coffee cup inspired by the aesthetics of 1950’s Italian design.

to be smart

Creation of a new kitchen concept.

sound design

Design of a new interior lamp inspired by the aesthetics of brass instruments.

fle-x

Photo shoot for a Up to You Anthology purse.
Play Video

solid identity

Bristot rebranding.

beauty

Photo Shoot for Dolomia Make-up and Skincare.

balda AQ

Design of a new bottle dedicated to Italian haute cuisine.

sospesi nel tempo

Advertising video and press campaign.

This is not just...

Goal Design of the new Mionetto campaign.
Concept It’s not just Prosecco: it’s Mionetto. This is the soul of the communication of the Valdobbiadene brand, which we wanted to enhance by evoking its distinctive and unmistakable features: the land, the oblique label and the shapes of the bottle.
Design We wanted to show the idea behind the new campaign by literally giving life to the advert within the short film; surrounded by books – some of which show the Valdobbiadene landscape – and magazines, a hand draws the shapes of the bottle, the outline of the label and finally the claim which, a few seconds later, will reappear in its definitive printed form.
category: Film
client: Mionetto
year: 2014

fm333

Identity project for the launch of a new Montelvini product.

open project

Design study of a new home concept.

texture

Photo shoot for Make-up and Skincare products.

kitchen-tools explosion

Concept and photo shoot of kitchenware.

amber soul

New Bristot packaging for retailers and Horeca.
Play Video

caratteri nobili

Brand identity for San Osvaldo winery.

natural phenomena

plumage

to the soul

dolomit

to be smart

fle-x

sound design

solid identity

Play Video

solid identity

This is not just...

Goal Realizzazione del video di presentazione della nuova campagna stampa Mionetto.
Concept Non si tratta soltanto di Prosecco: è Mionetto. È questa l’anima della comunicazione del brand di Valdobbiadene, che abbiamo voluto esaltare evocandone i tratti distintivi e inconfondibili: il territorio, l’etichetta obliqua, le forme della bottiglia.
Design Abbiamo voluto mostrare il pensiero dietro la nuova campagna dando letteralmente vita all’adv all’interno del breve filmato: circondata da volumi – alcuni dei quali mostrano il paesaggio di Valdobbiadene – e riviste, una mano traccia le forme della bottiglia, l’outline dell’etichetta e infine il claim che, pochi secondi dopo, riapparirà nella sua forma stampata e definitiva.
category: Film
category: Film
year: 2014

fm333

open project

texture

kitchen-tools explosion

amber soul

Play Video

caratteri nobili

caratteri nobili