Every gesture conveys a message: whether it be a word, a posture, an image, an object we have designed, the way we dress, our priorities, or our way of being in the world – everything speaks of who we are.
But whilst this happens naturally for each individual, for a complex structure such as a company, maintaining a chosen direction and a consistent – and therefore recognisable – linguistic style is undoubtedly an act that requires great awareness and the ability to manage every action. Good creative direction is a valuable tool, an invisible energy, for shaping the personality of every brand – the sensorially tangible aspect of a company.
The overall creative and artistic influence touches every activity from which the brand’s personality can be discerned: product design, definition and protection of brand language, communication strategies, communication plans, communication outputs (copy, photos, videos, renderings, adverts…), general graphic design, trade fair exhibitions, events, PR and press office.
Argine is a communication and design studio that works alongside companies in the worlds of style, design, architecture and food, with the task of guiding every expressive act of the brands whose identities it has helped to build for 30 years.
Giovanni Battista Gianola, CEO of Argine, acts in the role of Creative Director, supported by a team of five professionals, working alongside the general, sales and marketing departments with the aim of maximising the perceived value of the brand as a driver of profit.
Giovanni Battista Gianola was born in Venice in 1967. After completing his studies at the Graphic Design School on the island of San Giorgio Maggiore, he began working as a graphic designer at advertising agencies in Treviso and Milan, where he further developed his knowledge of graphic design and communication.
Meanwhile, he continued to nurture his passion for the ancient art of typography, and his journey into the world of type began in historic typesetting workshops steeped in the scent of ink, old wood and molten lead. It was here that Giovanni Battista learnt the sense of harmony, proportion and the laws of aesthetics that bind the parts to the whole. His curiosity led him to study the ‘semantics of things’ and the expressiveness of form, inextricably linked to its function.
In 1996, he founded Argine, his design and communication studio, which to this day continues to collaborate with prestigious brands in interior design, architecture and fashion.
The identity of his work lies in its design eclecticism; Giovanni Battista believes that every manifestation of a brand is a piece of its identity, which must be as authentic and sincere as possible. In his role as creative director, Giovanni Battista Gianola supports his clients’ management teams with his aesthetic sensibility and strategic marketing expertise to design objects, languages and symbols that speak the unmistakable language of the brand of which he is the foremost ambassador.
