Concept & design To restore the brand’s historic character and natural elegance, which embody the values that Mionetto has always represented in the world of Italy’s finest sparkling wines. The central focus of the project is the redesign of the heraldic emblem, which draws on the figurative elements of the original coat of arms, particularly the diagonal line that clearly runs through its centre. Although restyled in its forms, the new heraldic shield showcases Mionetto’s Italian soul, which has its roots in Italy’s winemaking history. Underpinning all this is the new tagline ‘Italia 1887’, which speaks of culture, beauty and history – the values that make Italy one of the most fascinating countries in the world. The well-known MIONETTO logo has undergone a revision of the spacing between the letters to enhance its elegance and legibility.