Concept & design For a premium wine brand, the style of its products is at the heart of its entire brand identity strategy. The idea is to synthesise the semantic elements that represent the personality of the world’s most famous Prosecco brand: its unconventionality and its ‘orange soul’. The project aims to enhance the brand’s recognisability across every product variant, which, before highlighting its own specific characteristics, must first convey the brand’s unmistakable style. The utmost care has been taken in selecting the finishes, from the label paper to the Braille graphics, from the coppery metallic finish of the capsule (common to all variants) to the iconic neck label, which shares the same angle (27°) as the slanted label that has long since become an unmistakable symbol of the Valdobbiadene winery.