Goal Concept development for Maniva’s TV advert, featuring a new concept that builds on the ‘mobile’ theme which has characterised the brand’s communications for years.
Concept The new Maniva TV advert offers a preview of the brand’s new communication strategy, which maintains the brand’s focus on functionality whilst revealing its benefits through the metaphor of the habitat, drawing a parallel with the human alkaline environment (LEC) where cells find nourishment and renewal. The advert showcases the lush alkaline habitat of Mount Maniva, which gives rise to a natural world (flora and fauna) teeming with life. Vital, Alpine, Alkaline.
category: campaign
client: Maniva
year: 2026
