Concept & design Following an in-depth analysis of the competitive landscape, it was decided to position the new range’s identity within a space where Tuscan heritage and contemporary artisan quality coexist harmoniously. A key decision was the choice of the 375ml Bordeaux-style bottle, which, together with the oval label, lends the range an air of elegance and premium quality. The fresh, bold colours infuse the design with energy and a contemporary aesthetic.