Concept & design The design of the Farina granola packet captures the essence of Farina’s stylistic language, which, by evoking childhood, aims to convey the purity of its products. Unlike the brand’s usual style, which almost always employs the minimalist language of black and white, the granola packet features an illustration depicting children at play, using wooden blocks engraved with letters to form words. This is a simple way of representing the complexity of the ingredients that make up Farina granola. This sense of playfulness is further emphasised by the use of pastel colours, which maintain the purity of the style whilst adding ‘visual energy’ to Farina customers’ breakfasts.